Guide to Google’s PPC Campaigns

Google offers a free service to create and manage ads. You’ll want to know how PPC ads work and how to actually create a campaign for Pay-per-click ads to reach your audience effectively. 

PPC stands for pay-per-click. It’s an advertising method that requires you to pay when a user clicks on your ad. Google PPC uses Google AdWords to help people run ads on Google Search and a variety of websites similar to yours using Display Ads.. 

When you use Google Ads, you create an ad and identify the associated keyword terms and set bids for that term. Ads will then appear when someone searches for the appropriate keyword then the website owner pays a fee when the visitor clicks on the sponsored ad, which is why it’s called “pay-per-click”. 

How does PPC work? By creating an ad in Google. This ad needs a convincing title, an enticing product description, and a URL that you want to direct traffic to, usually a landing page or a product page. After creating the ad, you need to select a bid for the relevant keyword.

The Benefits of PPC

You can do so much as a business when you have PPC campaigns on your side. Here’s 8 benefits so you can know how they can help your business.

• Affordable: It’s a cost-effective way to advertise your business online and reach out to potential customers in the most efficient manner possible.

• Hyper-specific targeting: You can target specific keywords relevant to your products or services, which will help you get more traffic to your website. A major benefit of using PPC advertising is that you can target your geographic target audience.

For example, you do not have to have a physical store in Germany to address potential customers in Germany. In the PPC campaign settings, all you have to do is select Germany as your target country in order to reach that audience.

• Capturing users right before purchase: When you can choose which keywords to target, you get the opportunity to capture users who are ready to buy a product or service the moment before they decide what to buy. Keywords like  “________ for sale” or “______ services” yield high return on ad spend because people searching those terms are ready to buy something right now. 

• Optimizing budget allocation: The best part about pay-per-click advertising is that it allows you to measure exactly how much money you have spent on each campaign and how much money you’ve made from your ads. This means that if one particular keyword doesn’t bring any results, then you can pull funding from that keyword and reallocate it to a keyword that is performing better. 

• Brand Awareness: Pay Per Click Advertising helps increase brand awareness among people who search for information related to your product or service.

• Enhanced Tracking: With PPC marketing, you can also track all the activities performed through Google Adwords, such as clicks, impressions, conversions, and more metrics.

• Variety of Advertising Formats: There are many different PPC ads available today, including text links, image links, video links, banner advertisements, rich media ads, social networking sites like Facebook, Twitter, Linked In, YouTube, and Instagram.

• Instant Results: PPC gives you instant results. Even exceptional SEO experts will struggle to get your website on the first page of Google results for your target keywords. On average, it takes 6 months to start seeing results from SEO organically. With PPC ads, you can get on the first page of Google today – not next year. That’s why it’s such a good option for small and growing businesses.  

How to Create Your PPC Campaigns

You’ll need to know how to create a campaign, below you can find all the steps to get started making PPC campaigns with Google.

1. Set up an account: The first and most important thing all prospective advertisers should do is set up an account with Google AdWords. Once you’ve registered, it’s time to make deposits for your ads.

2. Keyword research: This is a critical aspect of any PPC campaign. You need to develop various general and specific words or phrases that your target audience will use to find what you are promoting. There are many free tools online that can help you in keyword research, but it’s usually best to leave it to professionals to handle your keyword research.

5. Tracking and testing: Repeated testing is an absolute must for PPC campaigns. Split tests to determine which parts of the campaign are not working optimally and delivering results helps track your campaign. 

There are also tools like Google Web Analytics that are free and come with a variety of features to help you analyze the effectiveness of your campaign.

PPC campaigns Tips 

Use Effective Keywords

Your ad should use effective keywords. Keywords should arouse the reader’s interest and should tell the reader the advantages of your product. Use keywords that will attract more clicks and engage the reader, such as ‘buy’, ‘use’ and other action words. 

Use Dynamic Ads

Static ads are good, but the constant movement of dynamic or interactive ads makes them more visible. Plus you can make different variations of copy for your ad and Google will use the best variation for your audience.

Meet Your ROI goals.

Your advertising spending should stay within your budget, and you should get a return on investment or return on investment. The number of conversion rates and sales shows the effectiveness of your PPC campaign. 

Bid Wisely

When bidding for your PPC ads, make sure you choose the right words for your ad. You can bid for misspelled words; This usually leads to cheaper but higher conversions. Bidding for lower placements can also be profitable, as not all online users click on the first placements of ads in search engine results.

Hire Professionals

These tips will help you get started with Google Ads, but there is a lot of nuances that go into crafting ads at a professional level.

To make the best ads, you’ll need clever copywriting, great design, and detailed audience targeting based on solid SEO research.

With these tips, you’ll reliably make good ads, but if you want great Google Ads, consider hiring Google Advertising experts like Explorer Marketing.  

Conclusion

Pay-per-click (PPC) campaigns have become very popular for businesses because they allow you to reach new audiences and spread brand awareness. This method is simple and more effective than the traditional method of advertising that you find on traditional channels. You can learn more about ways to market and help your business by following our newsletter, plus you can contact us on social media and let us know what else you want to learn.